The story of the film, where his friends go in search of him. The idea for Khan's nationwide journey came from he visited included a school in Gujarat, where he spoke to kids on what they want to do in life, before heading to his final destination, Mahabalipuram in Tamil Nadu Khan landed up outside cricketer Saurav Ganguly's house in Kolkata, again in disguise. They shared meals with the weavers, bought saris and discussed problems of the weavers. The famous Chanderi sarees in Chanderi, Madhya Pradesh. Khan visited, disguised as an old man locating the house where his mother grew up in Varanasi.Īccompanied by Kareen Kapoor, he visited the weavers of He will travel through India, leaving clues about his whereabouts and participants of the game got two weeks to track him down. N early December, Zapak, the online gaming portal,Ĭreated an alternate reality game on.
Would be get free tickets for the movie and as a bonus Khan would spend New Year's night with the lucky winner and his family. Whoever successfully identifies Khan in his disguise Earlier he had went to Varanasi, which is her mother's ancestral hometown. Have been used in posters of the film, with Khan, Madhavan and Joshi sitting on them.ĭuring a media conference held in Mumbai onįriday, disclosed that Khan would be on an adventure trip throughout the country for two weeks. Chairs of the same design appear in the film and Multiplexes caught many eyeballs and users. Walls of washrooms, saying 'You are the fourth idiot Chairs shaped like hips placed in the lounge area of They used this sticker in all the cities where rickshaw was one of the common modes for commuting.Īctivation in multiplexes included messages on the Auto rickshaw is the most popular mode forĬommuting and works as a wonderful reminder medium.
The back of 10,000 auto rickshaws that moved in the cities. Stickers reading Capacity: 3 Idiots were pasted on The outdoor campaign was executed by creatingĬut-outs of the star cast, which have been put up across Mumbai, Delhi, Kolkata, Hyderabad and 500 towns across India. Innovations on hoardings, bus shelters, bus backs, Outdoor, talks about Reliance Life Insurance's assurance of taking care of its consumer's financial worries and enabling them to live life to the fullest. The campaign, spanning television, radio and With the movie and is using the thought 'All is well Aal is Well one of the mainstays of the theme in Reliance Life Insurance has entered into a tie up The designers at Pantaloons were handed over the pages on which Khan scribbled and the designs were executed on T-shirts T shirts are available in 45 Pantaloons stores across
During the shooting of the film, Khan was in the With Vinod Chopra Films to launch the 3 Idiots apparel and accessories collection.
The option of chatting with the stars present there.įuture Group's Pantaloons India has collaborated , marked by the absence of media Users visiting the site on the day of the launch had Music launch of the movie was broadcast on Press conferences were beamed in seven countries. Kapoor, R Madhavan, Sharman Joshi, Boman Irani and director Rajkumar Hirani himself. Vidhu Vinod Chopra's 3 Idiots qualifies for the titleĮach promo of the movie was unveiled in an eventĪttended by three people associated with the movie This the star cast comprising Aamir Khan, Kareena Ghajini secured the honor of the best marketedįilm of 2008.